IS PPC RIGHT FOR YOU OR INVEST IN SEO
PPC or SEO? Pros & Cons for Both
PPC is an excellent option to get some brand recognition out there. It can also help get you in front of some searchers on really competitive keywords. However, it never ends, it gets expensive as those keywords inevitably climb in cost – the money you pay never stops if you can’t get rank well with search engine optimization. There’s a balance to be had, where you can target some keywords with PPC, and work on your SEO as well.
Ultimately, you’ll get 20 times more traffic using SEO vs PPC according to a Moz study. This stat alone should push you towards SEO, even if PPC is the right choice for now. The only real negative on SEO is you don’t get the instant gratification like you do with PPC, but you do get better long term results. Contact us if you’re interested in finding out more!
Google offers Adwords and we can help you set it up, using the best, cost effective, keywords.
Whether you’re going with PPC or looking to improve your SEO, keyword research is key.
PPC ADVERTISING CAN BE CHALLENGING BUT EFFECTIVE
The Role Of PPC Advertising
Most small businesses and startups can’t afford to solely rely on PPC advertising. It’s too expensive, and bid
amounts inevitably go up, which never ends if you can’t rank well with search engine optimization. However, pay per click can fill a few important roles.
CAN PPC WORK FOR ME
Profitable Pay Per Click Requires Excellent Strategic Planning
PPC can work for you, and you can make a profit despite the PPC options costing your money. The key is to find the right mix of keywords that reach real potential customers and having a website that closes the deal once they click on your ad. We know how to help lower your customer acquisition costs, especially with PPC. We also can simultaneously work on your SEO and improve your ranking so that eventually you can get out of the money pit of PPC.