So as many of you know, Moz had a domain authority update on March 5th. After taking a few days to digest what we’re seeing on our end with our customers, we’ve noticed that smaller websites, especially targeted local market websites, were negatively impacted in a major way. Interestingly enough, we’ve seen several larger, though more spammy, websites get a boost, which I was hoping to see an almost complete opposite effect.
Spam score is another metric that seems useless. When we first got WorthySEO.com, we had an 82% spam score with a blank page. We still have an 82% score despite Moz’s people stating this has to do with the site itself, not links… So we’ve changed our site, and we still have an 82 score. We also have 2 brand new domain names. One with a 74% spam score and one with an 18% spam score – why would they be different – 2 domain names both with no links and the same blank page yet 1 score is more than the other. Just doesn’t seem consistent and I think it proves spam score shouldn’t be trusted. To be fair, we reached out to Moz asking for some clarity, but we’re still waiting for their reply.
Getting back to Domain Authority… Several customers were upset to see this sort of score drop, as the value of their websites instantly drop, and in some cases, they dropped tremendously. Sadly, websites that rank well in their local market, which our customers were working towards, took a hit because they weren’t ranking well enough for broad scope words – where I suppose Moz is giving you a boost if you are in this new update… Because of this, website owners lost value in their websites.
I hope both our clients and any other small business owner reading this understand these scores, in general, are meaningless. Sure, some people use these metrics in determining value, if they dare, but if you’re hitting top spots for your keywords and turning a profit because of it – that’s where it’s at. You’re getting customers and converting them – checkmate!
The frustrating part is some clients had virtually no reach in the serps, and now they have several keywords in the top 5 spots. Yet, their domain authority dropped despite improving in the serps. This means the previous score was entirely useless and irrelevant – since this is the new/better scoring system – right? Well, that may be true until Moz’s next update where this new score we have now will be the useless and inaccurate metric… That’s our point. The metric of Domain Authority is a simple marketing tactic to gain a buzz for Moz. This was true back in the day with Google’s PageRank as well, but because Google didn’t use it to sell link tools, they too thought it was useless enough to get rid of it.
If your website DA dropped – keep plugging away at what works, what gets you customers. That score doesn’t have an iota of impact on where you’ll land in the serps. Google, Bing, and others determine that. DA/PA/Spam score is all marketing tools for Moz to generate revenue – and good for them. There’s nothing wrong with that – just don’t buy into the hysteria that their scores matter.